Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers.
- Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
- Through Emails, you make a contact with your potential and existing customers, hence building a mode of two way communications.
Growing Your Email List
What most people do when they want to build an email list is to put an opting form on their website and hope that people sign up. Unfortunately, this strategy usually doesn’t work very well. To grow your email list, you need to attract people with a compelling offer. You need a lead magnet.